An interview with Anna Kopp
Anna Kopp has been working at Microsoft for more than 16 years. Head of IT since 2015, she is in charge of the technology company’s office in Munich. A power woman who like no other executive has lived and breathed new work for years.
What kind of impact has the digital transformation already had on the world of work?
To quote our CEO, Satya Nadella: “During the pandemic, we experienced two years of digitalization in the space of two months.” Many companies took the first step on the “new work journey” and suddenly realized: It does work. We can work from home and still manage people and trust them. Still, many companies have not reached the point at which they can be truly efficient, because the culture is just not right yet.
Can you be a bit more specific?
Over the past few months, we have received quite a few inquiries
from customers wanting to know how we do things at Microsoft.
Since 2014, trust-based working hours and the trusted place of work have been an integral part of a company agreement and the corporate culture. That is critical to the success of the transformation. Because companies can digitalize as much as they want, but if the culture does not match, all the tools in the world won’t bring about the desired results.
And so, the first step is for managers to learn to trust. Many managers have a hard time with that. What can companies do to be supportive here?
Middle managers must learn new ways to lead their team. These days, being on time and working hard is just not enough. What counts is that they are self-motivated and results-driven. That’s why managers need to have conversations about goals and the quality of work, and keep reviewing both. That’s a big change. Every company should develop its own conversation guide and give some thought on how it will reward its employees in the future.
Will companies of the future still have middle management levels?
That depends on the team. Today, companies still have many homogeneous teams that all bring the same knowledge to the table. The more diverse teams are, the more efficient they are. They have more ideas, complement each other, have more fun. Each individual might have to bear more responsibility and the team can work well together without a manager. The more competencies are brought to the fore, the flatter hierarchies become.
What will the workplace look like 10 years from now?
People want to work alone and be focused, but they also have a basic need to work with others. That’s why the office will become a place where employees will meet, exchange ideas and work together creatively
Which companies will ultimately come out ahead in the digital transformation?
It will be those companies that are able to develop digital business models before anyone else does. They are the ones that consistently question themselves, constantly reinvent themselves, and have the courage to completely replace and retool themselves if necessary. Companies that work according to the motto: Uber yourself before you get kodaked. So, the companies that apply digital business models, ensuring that they don’t repeat the same failures that Kodak experienced.
Collaboration Study 2021
Erfolgsfaktor Zusammenarbeit Wenn sich der Wind dreht, muss die Mannschaft wissen, was zu tun ist. Eine Regatta als Sinnbild für gelungene Kooperation. Das Team aufeinander eingespielt. Die dynamischen Bedingungen von Wind und Wellen erfordern Flexibilität und schnelles Handeln. Dieses Bild kann auf Unternehmen übertragen werden, denn auch dort hängt das Gesamtergebnis von einem koordinierten Zusammenspiel…Read more
Companies give their managers a poor report card/Significant need to improve analytical and communication skills – “Collaboration – The key to success” study
To be successful in today’s competitive environment, companies must remain adaptable and work in an agile manner. “Leaders in particular are expected to model these skills,” says Wilhelm Goschy, CEO of Staufen AG. But companies know that many of their employees in managerial and top positions have catching up to do in this regard.Read more
In only one in five companies is collaboration anywhere near where it was before the Corona crisis/Lack of collaboration is already causing efficiency, cost and quality problems – Study
In only one in five companies is collaboration anywhere near where it was before the Corona crisis/Lack of collaboration is already causing efficiency, cost and quality problems. Corona continues to test companies and their employees. According to the current study “Collaboration as the key to success,” only 22 percent of companies currently manage to maintain collaboration at pre-crisis levels. This stressful situation directly impacts companies’ key performance indicators. For example, poor collaboration noticeably reduces efficiency in 72 percent of companies. For the study, business consultancy Staufen, together with the Shop Floor Management experts from Staufen.ValueStreamer surveyed more than 300 companies in Germany.Read more